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Storytelling in the age of digital transformation

Stories have played a central role in how we learn, thrive and connect at work for millennia. But, over the past decade, while employees have shared billions of messages across countless channels, storytelling as we know it has struggled to gain traction.

Fast changing organisations have found it difficult to unlock tacit knowledge or lived experiences, digitally, and it’s become harder to win hearts and minds.

This guide introduces a new way to think about storytelling to make sure your people and your organisation is prepared for the future. Whatever it brings.

 

What’s included:
  • Why people struggle to share stories on digital channels
  • Where employee stories are creating impact
  • Options for curating video interviews
  • Measuring ROI of employee storytelling

See how you can make an impact with employee storytelling.

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Storytelling is an increasingly important power skill to improve communication and connection in work communities.

Joe Hill-Wilson
Chief Commercial Officer, Learn Amp

Where employee stories create impact today

Careers and employer brand

With talent in high demand, competition is tough for the best candidates. How does your organisation stand out when it comes to attracting and retaining the next wave?

Subject matter expertise

Subject matter experts are the cornerstone of digital learning programmes. However, it’s challenging to scale employee content curation so the results often lack diversity.

Onboarding

Time-to-competence, retention and high engagement are onboarding goals you need to ace. How are you giving new starters a sense of purpose and access to key people from Day 1?

How do you measure the ROI of employee storytelling?


A story is the most fundamental illustration of how learning works naturally.

Nick Shackleton-Jones

Let’s look at an onboarding programme where new starters connect their personal stories to the brand, senior leaders share inspiring welcomes and different team members bring their roles to life with a ‘behind the scenes’ peek:
Level of connection and engagement with new starters before Day 1

Better access to senior and more diverse employee voices

Better retention of new starters in first 6 weeks / 6 months

Faster time to competence

The most inspirational learning teams in the world use employee storytelling

City & Guilds logo

Who is this guide for?

  • Learning designers
  • Heads of learning
  • People teams
  • Internal comms teams