StoryTagger and LearnerLab – Privacy Policy




Welcome to the StoryTagger privacy policy (“Policy”).


We respect your privacy and are committed to protecting your personal data. This Policy will inform you about how we look after your personal data, including when you visit our website or the StoryTagger app or service (regardless of where you visit it from), or when you use our services or otherwise engage with us, and tells you about your privacy rights and how the law protects you.


Please use the Glossary to understand the meaning of some of the terms used in this Policy.


1. Important information and who we are

Purpose of this policy



This Policy gives you information on how StoryTagger collects and processes your personal data, including through your use of our website ( and app and any data you may provide through StoryTagger (“Sites”), or when you contact us or sign up to one of our other services, become a client or user or take part in a survey or competition.

Our Sites are not intended for use by children under 13 and we do not knowingly collect the data of anyone under 13.

It is important that you read this Policy together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Policy supplements the other notices and is not intended to override them.



LearnerLab Limited (Company Number 08545345) is the controller and responsible for this website and is responsible for your personal data (collectively referred to as “StoryTagger”, “LearnerLab”, “we”, “us” or “our” in this Policy).


If you have any questions, including any requests to exercise your legal rights, please contact our Data Controller using the details set out below.


Contact details

Our full details are: LearnerLab Limited, 136-140 Old Shoreham Road, Brighton BN3 7BD, United Kingdom.



Changes to the policy and your duty to inform us of changes

This version was last updated in December 2020 and may be subject to further revisions.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Third-party links

Our Sites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. In addition we may permit certain access to our site via resellers and our clients’ own systems (for example, via an API). If you interact with our sites through a third party or when you leave our Sites, we encourage you to read the privacy notice of every website or service provider you engage with.


2. The data we collect about you

Personal data, or personal information, means any information about an individual by which that person can be identified. It does not include data where the identity has been removed (anonymous or pseudonymised data). 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes: first name, last name, username, employee reference or similar identifier, marital status, title, date of birth and gender, photos, video or other images.
  • Contact Data includes: business address, email address and telephone numbers, and any social media accounts used to contact us or used to register for our services (including StoryTagger account or Campaign ID).
  • Transaction Data includes: details of services you have registered for from us or a third party via our own Sites or a third-party website.
  • Technical Data includes: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Sites.
  • Profile Data includes: any username and password to access our services (including StoryTagger account or Campaign ID), your interests, preferences, feedback and survey responses.
  • Usage Data includes: information about how you use our Sites, products and services.
  • Marketing and Communications Data includes: your preferences in receiving marketing from us and any third parties and your communication preferences, including use of photos, videos or other images in which you may feature.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, or your employer or other client entity that has given you access to our Sites (“Organisation” – which is the term we use in our End User Licence and Acceptable Use Policy, or which is a condition of an event registration or other service, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (or to provide you with services). In this case, we may have to cancel a registration or service you have with us but we will always aim to notify you if this is the case at the time.


3. How your personal data is collected

 We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms on our websites or by corresponding with us by post, phone, email, social media or otherwise. This includes personal data you provide when you:
  • register as a client or user of our Sites or services;
  • create an account on our Sites or with one of our services (StoryTagger account or Campaign ID);
  • request marketing to be sent to you;
  • enter a competition, promotion or survey;
  • make a general enquiry about our services; or
  • give us feedback.
  • Automated technologies or interactions. As you interact with our Sites or social media accounts, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further details.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties, Organisations including via an API, and public sources as set out below:
  • Technical Data from the following parties:
    a) analytics providers such as Google inside the EU;
    b) advertising networks, such as LinkedIn, Twitter, Instagram, YouTube and Facebook, based inside or outside the EU; and
    c) search information providers, such as Google, based inside the EU;
    For more information on how Google use your data, see Google’s Privacy & Terms site.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services, based inside or outside the EU and HM Revenue & Customs (HMRC);
  • Technology providers we use, including client relationship, marketing and other hosting and communications providers (i.e. MailChimp or HubSpot), inside or outside the EU; or
  • Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based in the UK, as well as any employer or client authorised to use StoryTagger and permitted to share your personal data with us.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To process your acceptance as a client, or registration as an Authorised User of our services and Sites as a result of a contract we have with an Organisation;
  • Where we need to perform the contract we are about to enter into or have entered into with you;
  • For use with technology providers for the administration of our business, including client relationship, financial, marketing and other hosting and communications providers (i.e. MailChimp, HubSpot, Sonix or other contracted service support provider), inside or outside the EU;
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; or
  • Where we need to comply with a legal or regulatory obligation.

Look at the table below to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending you marketing or third-party direct marketing communications via email or text message. You have the right to withdraw consent to marketing at any time by Contacting us or by clicking ‘unsubscribe’ in any communication you receive from us.


Purposes for which we will use your personal data

We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please Contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new client or user of our Sites and services(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Profile
(a)   Performance of a contract with you
(b)  Necessary for our legitimate interests (for tax or legal liability purposes)
(c)   Necessary to comply with a legal obligation
To process and deliver a service including:
(a)   Manage payments, fees and charges
(b)  Pass your details to administrative or technology providers in order to perform our services
(c)   Collect and recover money owed to us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(f) Profile
(a)   Performance of a contract with you
(b)  Necessary for our legitimate interests (for tax or legal liability purposes)
(c)   Necessary to comply with a legal obligation
To manage our relationship with you which will include:
(a)   Notifying you about changes to our terms or Policy
(b)  If you are a sub-contractor or a supplier or have some other form of contractual relationship with us
(c)   Asking you to leave a review or take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Financial
(e) Transaction
(f) Marketing and Communications
(g) Profile
(a)   Performance of a contract with you
(b)  Necessary to comply with a legal obligation
(c)   Necessary for our legitimate interests (to keep our records updated, to comply with our legal and tax obligations, or to study how clients or users use our products/services)
To enable you to take part in a prize draw, competition or complete a survey(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(a)   Performance of a contract with you
(b)  Necessary for our legitimate interests (to study how clients or users use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity(b) Contact(c) Technical(a)   Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)(b)  Necessary to comply with a legal obligation
To deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(f) TechnicalNecessary for our legitimate interests (to study how clients or users use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our Sites, services, marketing, client or user relationships and experiences(a) Technical
(b) Usage
Necessary for our legitimate interests (to define types of clients or users of our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)



We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:


Surveys and promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

We may send you information on products or services similar to those you have previously had from us, or registered for or other communications we are obliged to send under a legal or contractual obligation.

You may receive marketing communications from us if you have expressly requested information from us about our services, other events or services, or made an enquiry, or if you provided us with your details when you entered a competition or registered for a promotion. We will not however send you generic marketing unless you have expressly consented to receive it.


Third-party marketing

We will seek your express opt-in consent before we share your personal data with any company outside of the LearnerLab group of companies for marketing purposes.


Opting out

You can ask us or third parties to stop sending you marketing messages at any time, including by following the opt-out or unsubscribe’ links in any marketing message sent to you or by contacting us.


Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, registration, or other transaction, or where we need to keep your contact details or make contact with you for contractual performance or legitimate interest purposes, or compliance with a legal obligation.



You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.


Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.



5. Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • Internal Third Parties as set out in the Glossary or elsewhere in this Policy.
  • External Third Parties as set out in the Glossary or elsewhere in this Policy.
  • Specific third parties listed in the Glossary or elsewhere in this Policy.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.



6. International transfers

The servers for our Sites and services are provided by Amazon Web Services and located in the UK and the EU/EEA.

In order however to perform certain additional aspects of our services and to enable certain functionality via our Sites we may however be required to transfer your personal data outside the UK or the EU/EEA.

Whenever we transfer your personal data out of the UK or EU/EEA, we seek to ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to third parties that have signed our own data processing Agreement to safeguard and secure your personal data, and which rely on the laws of the UK or European Union.
  • Where we use service providers based in the US, and so long as it remains valid, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the UK, EU/EEA and the US.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK or EU/EEA.


7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We seek to use third party technology providers that are ISO27001 certified or equivalent (SOC II) where practical.


8. Data retention

How long will you use my personal data for?


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we may have to keep some basic information about our clients, users and employees (including Contact, Identity, Financial and Transaction Data) for six years after they cease being clients, users or employees for tax and legal liability purpose, but we also keep this information to make it easier for clients or users to make new, follow-on or repeat service orders. We will seek to renew consent for marketing communications every two years.

In some circumstances you can ask us to delete your data: see Request erasure below for further information. 

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.



9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you have been provided with access to our Sites through an employer or other client Organisation of ours, then you should in the first instance contact your employer or other entity that has provided you with such access.

In all other instances, if you wish to exercise any of the rights set out above then please Contact us.


No fee usually required


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


What we may need from you


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We may also contact you to ask you for further information in relation to your request to speed up our response.


Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.




10. Glossary

Lawful basis

  • Consent means the unambiguous approval to use personal data in a specific way, it must involve a clear affirmative action (an opt-in). In relation to the use of Special Personal Data, the consent must be given expressly in relation to this use. We seek consent in relation to marketing permissions and in relation to our own employees or sub-contractors.
  • Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by Contacting us.
  • Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


Third parties

Internal third parties

  • Other companies in the LearnerLab group acting as joint controllers or processors and which provide IT and system administration services and undertake reporting.


External third parties

  • Service providers acting as processors based in and outside the UK and EU/EEA who provide IT and system administration services (e.g. MailChimp, HubSpot, Sonix or contracted service support provider), as well as any employer or client authorised to use StoryTagger and within whom we are permitted to share your personal data.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based within the EU who provide consultancy, banking, legal, insurance and accounting services to us.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom or EU who require reporting of processing activities in certain circumstances.


Your legal rights

You have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

 11.Cookie policy 

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Sites. They include, for example, cookies that enable you to log into secure areas of our Sites, use a shopping cart, StoryTagger account or to make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Sites when they are using it. This helps us to improve the way our Sites work, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our Sites. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our Sites, the pages you have visited and the links you have followed. We will use this information to make our Sites and any advertising displayed more relevant to your interests. We may also share this information with third parties for this purpose.


Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Sites.