User generated video: How student storytelling will become your most valuable marketing tool

by | Aug 17, 2020 | Resources

Starting university in 2020 is going to be different. How will institutions successfully onboard students to prepare for university life and feel part of a community during the pandemic? Is student storytelling the answer?

Watch StoryTagger co-founder Carl Hodler in conversation with Nik Taylor and Tony Lee to hear proven approaches, examples and best tactics.


This year it’s going to be different. How can we successfully onboard students to prepare for university life, feel part of a community and have positive experience during the pandemic?


It’s unthinkable that anyone would now create a student marketing strategy which isn’t digital first. Increasingly inconceivable is the idea that video and user-generated content wouldn’t headline as the two most popular formats commanding the lion’s share of attention – what happens if you combine the two?


Students listen to other students and when there’s so much change student stories are going to be more important than ever to create deep connections. Authentic and personal, user-generated video creates the trust signals that help students make good decisions, commit to action and share their own voices. Student life video stories and testimonials are a super-powerful way to drive community engagement, marketing, sales and recruitment. But, how do you go about it? What do you need to put in place to successfully crowdsource the most valuable UGC video?

StoryTagger co-founder Carl Hodler interviews two leading lights in this space who will share proven approaches, examples and best tactics.

  • Tony Lee, previously Digital Marketing Director at Study Group, is a digital disruption strategist in HE and international student recruitment.
  • Nik Taylor, Editor-in-Chief at The Student Room, has developed a successful student ambassador programme crowdsourcing student experiences stories for their lively support community.

Originally broadcast as part of Comms by the Coast & Salesfest 2020 

Organised by the wonderful Jo Walters at 25 dots 

How to support a continuous learning culture
New call-to-action

Get resources by email

Discover how user-generated video can work for your organisation with our latest guides, good practice examples and product updates.

Curate inspiring career stories with video

Why are career videos important?   Are your people aware of all the relevant learning and career choices available to them? Many organisations recognise the need to raise awareness about the breadth of opportunity on offer, and career videos are a great way to do...

What is employee engagement and why is it important?

Our modern working environment as we plan for economic recovery will need to be more flexible than ever. Businesses which prioritise making sure their employees stay safe, informed, satisfied and challenged should see positive increases in employee productivity and...

10 repurposing tips to create more value from video content

The benefits of introducing user-generated video are vast. It’s more cost-effective, enables continuous learning, supports wider business priorities and can help you to connect with your people more directly than other learning media. But, another extremely...

User-generated content: Friend or foe?

With less than 1 week to go to Learning Technologies 2020, we have been reflecting on the many buzzwords our industry is currently using with fervour including VR, AR, AI and, our personal favourite, user-generated content (UGC). How legitimate is the interest? What...

Five steps to engage your colleagues with user-generated video

Much of the best learning comes from sharing real experiences, and video is a great way to learn and work out loud. But, how can we get our people to do it? StoryTagger Co-Founder, Cheryl Clemons, shares five steps our customers take to successfully engage their...

How to help remote teams feel connected and share knowledge

With the rise of the gig economy and homeworking it’s important to help people working in remote teams to feel connected. If they aren’t aligned to your shared mission and purpose productivity, morale is in danger of dipping. It’s not easy to keep a dispersed team...

How can we support student experiences with video in higher education?

Higher education has never been more competitive so many universities are looking for innovative ways to create more contemporary, exciting and effective student experiences. Here at StoryTagger, we believe learning is key to growth and success, so we love a chance to...

StoryTagger announced as video storytelling partner for Learning Technologies 2019

New user-generated video platform helps delegates take conference knowledge back to work.   Launched in summer 2018, StoryTagger has been chosen as the video storytelling partner for Learning Technologies 2019, Europe’s leading workplace learning exhibition and...

How To Create The Best Selfie Videos

Self-filming your experiences benefits you and others but we also aim to make it fun. When using your mobile to create selfie videos, there’s a number of things to think about. Here are our top tips to help you produce great authentic content. From planning your...

A continuous learning culture. Learned or expected?

I recently heard an L&D Manager commenting how odd it was that university educated employees were just as likely to expect a structured learning environment at work as his people who had learned within the constraints of the school system.  His assumption was that...


Get started with enterprise
user-generated video

This guide helps you introduce user-generated video into your organisation with tips on how to run a quick experiment to generate buy-in from your stakeholders.