A growing number of L&D teams are figuring out new ways to overcome some common challenges at work. Keep reading to discover how user-generated video is delivering significant impact and overcoming 10 of these important challenges at work:
Here’s 10 ways user-generated video is delivering impact and overcoming challenges at work:
1. Learn beyond the classroom
If you run major development programmes which have a face-to-face component you’ll no doubt be familiar with these challenges: how to create a safe, trusted environment, build engagement throughout the life-span of the programme and support reflection. User-generated video by letting people reflect and self-film their own learning stories enhances learning and provides crucial impact evidence for specific programmes.
2. Embed culture change
With user-generated content, video stories from people who model new ways of working can encourage a real culture shift and embed change in your organisation.
3. Attract and retain top talent
Attracting and retaining top talent is a perennial challenge. Of course, your most powerful advocates are your current colleagues but text-based career stories can land a bit flat. How can you help colleagues bring their roles, career experiences and personal growth to life?
4. Boost reflective thinking
Reflection isn’t something that comes naturally to many of us. We have a tendency to want to keep on ‘doing’ rather than thinking about what we’ve done, what has worked well and what we can do better. However, research shows that when we do stop and reflect we improve our performance. Whilst reflection is an integral part of how we learn, it can be a challenge to embed into existing programmes. StoryTagger includes a reflective, guided structure which helps people surface and share learnable experiences.
5. Capture impact evidence
Many teams struggle to demonstrate the impact of their training programmes. How can you talk to the KPIs? How can you make causal links and correlations between the training and business impact? Data will get you so far but recording feedback, impact stories and powerful testimonials can help prove value to sponsors.
6. Share knowledge
Just one video can have a multiplier effect. So much learning takes place on-the-job, how can we make it easy to share, amplify and access this knowledge? This can be difficult and impersonal in a larger organisation but user-generated video can make it simple, scalable and human.
7. Make innovation social
Crowdsourcing knowledge and insight can support invention. User-generated video makes it easy to actively bring people into the innovation process. This could be getting a better understanding of challenges people are facing, running a competition or sharing the results of a hackathon. Everyone having an equal voice helps them feel more involved, more curious and part of the bigger picture.
8. Spread good practice
Make it general practice. Similar to sharing knowledge through video but with a stronger focus on the best way to approach or achieve a task. How can you capture and amplify the secret sauce of your top performers?
9. Develop C21 leadership skills
Self-filming learning stories is a brilliant way to develop critical soft skills including empathy, reflection and communication. It helps us step out of our comfort zone, and become more concise and purpose-led in how we connect with people.
10. Feed your LXP
Learn continuously with a steady flow of short, relevant colleague videos and in turn steadily improve and grow your learning experience platform for your people. It’s a win-win situation!
Don’t forget – we have a webinar on this very topic that you can view on-demand. Watch it now!