Apprenticeships are an incredible way to plug the skills gap with work-ready talent, and investment in them is growing fast. But, let’s be honest — there’s still a lot of misunderstanding out there, and nearly half of apprentices don’t finish their programmes.
That’s where sharing real stories can make a big difference. Watching authentic work experiences from your current apprentices, alumni and their line managers breaks down misconceptions, inspires confidence, and helps people make smarter career choices.
40%
Don’t complete programmes
Did you know that nearly half of apprentices don’t finish their programmes. This is often due to miss matched expectations and feeling unsupported
With National Apprenticeship Week just around the corner in the UK and Australia, it’s the perfect time to shine a spotlight on these powerful stories and show how apprenticeships are helping individuals and businesses thrive.
What stories will you share to promote your apprenticeship offering and plug the skills gap? Check the five new templates below to get you started!
Inspire and recruit the next generation of talent
To help Early Careers, Talent and Learning teams tap into the passion and advocacy of their current cohorts, we’ve released five brand new story topic templates to change perceptions, inspire people to apply and help teams create positive work environments to help everyone succeed.
1. Land and reinforce key messages
This topic template helps apprentices share what new apprentices need to expect, allay any initial fears plus hear the best tips or hacks from your existing or past apprentices.
2. Showcase diverse role models and reward positive behaviours
Classic myths about apprenticeships relate to prestige, flexibility, limited career progression and more. Let apprentices bust these myths with their own powerful stories.
Why not use this time to capture reflections from your current cohort and use these stories to inspire your new candidates to complete their application and onboarding process.
3. Tap into the power of peer influence and social proof
Use this topic to show the benefits of choosing an apprenticeship as a career option. Hear directly from individuals who have been on the apprentice journey with a valuable experience to share.
4. Engage people with the ‘why’
Ask line managers to share their experience of supporting team members through an apprenticeship to help others create an environment where apprentices succeed.
5. Create urgency and momentum
Inspire potential apprentices to apply whilst setting expectations on what’s required and what’s achievable. Adapt this template to work for both internal and external recruitment processes.
Curate inspiring Early Career stories with StoryTagger
Ready to see how real apprentice stories can inspire and motivate your next generation of talent? Discover how StoryTagger will give your people the confidence and capability to share brilliant work stories.