RESOURCES
Video storytelling resources
Inspirational tips, ideas and best practice to help you lead the way with user-generated video at work.

Five future skills to develop today with employee storytelling
What are future skills and why do they matter? Everyone’s talking about future skills. With the World Economic Forum predicting that half of the global workforce will need to reskill by 2025 organisations are scrambling to introduce new processes, technologies and...

20 micro tips to help you film brilliant selfie videos for work
Have you been asked to film a video for work? Perhaps you have an experience to share, or some knowledge that can help others - there's lots of benefits to user-generated video especially when reflecting and recording on a focussed topic. But, using your mobile to...

GDPR, trust and user-generated content at work
User-generated content (UGC) reigns as top dog in the consumer marketing space with lots of research, including Nielsen’s Consumer Trust Index, showing that people trust peer reviews and media content more than any other source of advertising. UGC is also a rapidly...

Case Study – The Student Room
Helping students navigate university life through authentic video stories The Student Room (TSR) is the UK's largest online student community. Its popular education website is used by more than 70% of all students every day. TSR supports students from GCSEs and...

User generated video: How student storytelling will become your most valuable marketing tool
Starting university in 2020 is going to be different. How will institutions successfully onboard students to prepare for university life and feel part of a community during the pandemic? Is student storytelling the answer? Watch StoryTagger co-founder Carl Hodler in...

How can university marketing teams help students navigate through the current crisis?
‘I think it’s probably been the biggest experiment in the history of mankind, where we've taken a billion students and asked them to do what they're learning online.’ How have recent events impacted university students starting their course this year? Marketing and...

Supporting students through the pandemic with peer-to-peer video content
What happens when everything you think you know about a life-changing event changes? New university students are going through this right now, and increasingly turning to each other to share experiences. Carl Hodler caught up with Nik Taylor, Editor-in-chief at The...

How to rethink learning and development programmes with video storytelling
From the start of lockdown, learning and development professionals were fast out of the blocks to reimagine how they could support a more virtual workforce. Faced with an overnight increase in demand for online from both senior stakeholders and users many teams found...

Why square is the best format for selfie videos
Lots of people ask why we chose a square video format for StoryTagger. Selecting the video format was a big deal for us, and lots of factors influenced our decision. Here’s the backstory on why we decided it was cool to be square. How did square...
25 Applications of User Generated Video
Corporate learning is transforming. Maybe not fast enough for many organisations, but a priority for every business function is how it can design and successfully implement a roadmap for digital transformation that supports both colleagues and customers. Buoyed...