fbpx

Is your current video strategy delivering business impact?

by | Dec 2, 2019 | Resources

Like many teams you may be relying on professional production companies to capture your colleague or customer stories and aid your video strategy.

We have identified five reasons why it’s time to consider new, innovative ways of filming authentic, value-led content for your video strategy.

Cost

It’s fun commissioning content that would look at home on Netflix, but the investment is rarely matched with real business benefits. Even when you strip the brief right down and go back to basics, a lot of resource and technology is required to run a shoot. Budgets and complexity quickly escalate.

Time

Whether you’re visiting locations with a backpack full of equipment, or working with an external team, producing video can eat up many more hours than expected. When you factor in pre-shoot engagement, interviews, on-the-day support, post-production and editing, professional video is a heavy time investment. The set-in-stone appointments of traditional film-shoots can also pose a problem for busy colleagues. Fluid diaries and competing priorities get in the way.

The stuck-in-stone appointment nature of traditional film-shoots are also a problem for colleagues. Busy schedules and fluid diaries can become big problems.

Scale

It’s pretty much impossible to be inclusive when using traditional video production methods. Let’s say you can conduct 8 – 12 interviews on one full day of filming in one location. With remote working and global teams as commonplace it’s likely your interviewees will be based in many different places, making it hard to include all the perspectives you need. This often means that video plans are compromised or replaced with less engaging but broader reach solutions.

Personalisation

Everything is personalised these days including video. You may find yourself needing to shoot multiple versions of the same message for different audiences. This extends the amount of preparation and on-the-day recording required, further pushing up costs.

Technical skills

One common solution is to shift production in-house. Internal Communications can often provide video support, but they’re typically booked out for months in advance. If you’re looking to include video production as part of your team then it’s a set of new skills that usually ends up in the hands of one team member, typically a videographer. Once again this can cause bottlenecks and leave projects gathering dust when they need to be driving impact. 

These are common challenges which is why forward-looking teams are now using user-generated mobile video as a cost-effective, scalable and sustainable way to capture video stories and enable their video strategy.

Find out what makes StoryTagger different.  

 

Why is self-filming the future?

We listened to our customers who were asking the smart question: “Why can’t our people just film on their phones?”.

It sounds simple. However, our research uncovered critical barriers colleagues typically experienced creating and sharing video.  

 

Read more

How to support a continuous learning culture
New call-to-action

Get resources by email

Discover how user-generated video can work for your organisation with our latest guides, good practice examples and product updates.

5 business benefits of user-generated video

Chances are that you already recognise the value of video when it comes to learning content. It’s a brilliant and versatile medium for grasping and keeping audience attention. As well as a useful media format to include as part of individual learning programmes, it...

User-generated content: Friend or foe?

With less than 1 week to go to Learning Technologies 2020, we have been reflecting on the many buzzwords our industry is currently using with fervour including VR, AR, AI and, our personal favourite, user-generated content (UGC). How legitimate is the interest? What...

Kickstart user-generated video as part of your 2020 learning strategy

Not everyone relishes the prospect, but filming ourselves is becoming an essential 21st century skill. This article, written by our CEO Cheryl Clemons and originally published in Learning Technologies magazine, shares why user-generated video is essential for learning...

User generated video: How student storytelling will become your most valuable marketing tool

Starting university in 2020 is going to be different. How will institutions successfully onboard students to prepare for university life and feel part of a community during the pandemic? Is student storytelling the answer? Watch StoryTagger co-founder Carl Hodler in...

How to rethink learning and development programmes with video storytelling

From the start of lockdown, learning and development professionals were fast out of the blocks to reimagine how they could support a more virtual workforce. Faced with an overnight increase in demand for online from both senior stakeholders and users many teams found...

Crowdsource knowledge and experiences easily with our video learning platform

As our working lives change and turn towards accessible online resources, the demand for video learning platforms has increased. Video learning as a concept is becoming increasingly popular, with studies claiming that it improves people’s ability to remember concepts...

Template to capture subject matter expertise

Capture subject matter expertise with video interviews How can you get knowledge to the people that need it most, quickly? Use the template below to help subject matter experts share concise, helpful videos from their phones.With home-working, travel restrictions and...

Why sharing the effort of our experiences can increase performance and empathy

How can sharing the effort of our experiences increase performance? Our CEO and Co-Founder Cheryl Clemons shares her insights.   Bragging and the empathy gap Brag posts on social media are one of the double-edged swords of modern life. We all know someone who only...

A continuous learning culture. Learned or expected?

I recently heard an L&D Manager commenting how odd it was that university educated employees were just as likely to expect a structured learning environment at work as his people who had learned within the constraints of the school system.  His assumption was that...

Case Study – Verizon

Leveraging expertise and passion of highest sales performers StoryTagger enabled Verizon to leverage the expertise and passion of its highest sales performers, creating concise insight-rich videos to share with field teams.   Verizon is one of the largest...

FREE GUIDE

Get started with enterprise
user-generated video

This guide helps you introduce user-generated video into your organisation with tips on how to run a quick experiment to generate buy-in from your stakeholders.