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Ideas for Learning At Work Week: Grow your learning culture with video storytelling

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When 94% employees say they would stay at a company longer if it invested in their careers, is it time to shine the spotlight on your learning culture?

This creates a strong business case for making continuous learning and career development central to your employee experience. And, Learning at Work Week provides a brilliant opportunity to do this. It’s also a chance to join forces with your L&D, Talent and Internal Comms teams to make an even bigger impact!

 

When is Learning At Work Week 2024?

Learning at Work Week in 2024 will run from May 13-19. This annual campaign has been running for many years and aims to highlight the importance of continuous learning and development as well as the benefits it brings to both individuals and organisations.

From small businesses to multinationals, anyone can take part and it’s completely free to sign up. Many organisations start planning their campaigns months in advance to make sure they maximise the impact. But even if you don’t have much time or budget to organise activities, there’s plenty you can do to participate.

What’s the Learning At Work Week 2024 theme?

This year’s Learning At Work Week theme is ‘learning power’. It explores how lifelong and continual learning gives us the power to change, grow and achieve our individual, team and organisational goals. So everyone gets the most from this, organisations are encouraged to interpret the theme in a way that best aligns with its own goals and company direction.

Think about exploring these sub-themes:

Power to grow

How can you help everyone to learn, thrive and grow? Think about the ways your organisation can provide the necessary tools to make learning accessible and overcome any barriers whether this is time, understanding the value or knowledge and skills.

Power to connect

Bringing people together to share experiences and learn is a great way to build connections, develop ideas and transfer learning at a peer-to-peer level. It fosters trust, collaboration and innovation, essential for organisation success.

Power to engage

How can you help your people be more resilient and thrive in uncertain times? With global dynamics and trends reshaping our lives, learning can help us engage with and adapt to these changes.

 

Why do organisations participate in Learning At Work Week?

The benefits and impact of participating in Learning At Work Week go beyond simply showcasing an organisation’s commitment to L&D for one short week each year. It helps embed learning culture and enables employees to upskill, reskill and grow in line with organisational needs throughout the year.

Behaviour change

The rate of organisational change has increased fivefold since 2016 but the willingness of employees to change has slumped from 74% to 43%. Learning At Work Week can be used as the catalyst for change that organisations need. By reinforcing the power of learning, you can support a more agile, motivated workforce, overcome change fatigue and equip employees to navigate the complexities of a transforming business environment.

Raising awareness

This is a chance to empower your people to grow by giving them a better, deeper understanding of the learning and career opportunities available to them. But it doesn’t just have to be for Learning At Work Week. Whether business as usual or for other specific awareness days at work, amplifying the availability, value and impact of learning opportunities throughout the year drives adoption and employee desire to continuously learn, upskill and reskill.

Employee engagement

By helping people actively participate in their own development, employees feel more valued, motivated and ultimately more committed. Fostering a continuous culture of learning will lead to increased job satisfaction, retention and a stronger connection to your organisation.

Addressing skills gap

With LinkedIn reporting job skill sets from 2015 will change 50% by 2027, Learning At Work Week offers an ideal opportunity to promote new ways of learning, empowering people to develop the skills needed for their current and future roles. Great for performance and also internal mobility! It’s also a chance to help learners reflect on the positive impact learning has had on their lives, careers and day-to-day performance.

Breaking down silos

Many organisations suffer from real work knowledge and experiences being locked into silos. Working remotely or in different locations can lead people to over-focus on their own specific goals without the wider context of what their team or organisation is aiming to achieve. Bringing people together for a shared purpose like Learning At Work Week helps spark collaboration, creates a sense of connection, and positively impacts culture, productivity and employee experience.

 

Ideas and activities for Learning At Work Week

How can you get your people involved and help them recognise their own ‘learning power’? Start by identifying what needs to change at your organisation, source feedback from colleagues and compile evidence that backs this up. What are your target behaviours for a thriving learning culture? What barriers are your colleagues facing? Where are the success stories? Once you have a solid view of the problem, set your goal. You can then explore the different activities for Learning At Work Week that will suit your objectives best.

Here are some ideas for Learning At Work Week:

Run workshops or panel sessions

L&D, HR, and talent teams can run webinars and expert panels discussing career development and growth, leadership Q&As, mental health and wellbeing, and more. These sessions aim to strengthen employee understanding and increase engagement around specific areas of need.

Record learning podcasts

In a similar thread to webinars and panels, organisations can incorporate podcasts to create a more inspirational, dynamic and enriching learning programme. Themes could cover adapting to change, building resilience or how to develop effective communication skills.

Leverage social platforms

Promote company values, share resources, capture advocacy stories and spread the word to external stakeholders like your customers, suppliers and potential employees. This will help to showcase an organisation’s commitment to its people and enhance its reputation. You can even use real stories from around your organisation to strengthen your message. Find out more about using stories below.

Share real stories and experiences

When we hear a real story from someone relatable, like a colleague who we trust, their message is more likely to influence our behaviour. And, according to the Edelman 2024 Trust Barometer, we trust coworkers more than our CEOs – it’s a powerful tactic.

So, if you want to see real change in attitudes and behaviours, this can’t just be a top-down campaign. Stories from people across the organisation sharing their skills, knowledge and passions is one of the most impactful ways to inspire real learning and change.

 

Story ideas for Learning At Work Week

Using storytelling techniques enables your people to share meaningful career journeys and learning experiences with each other for Learning At Work Week.

The “learning power” theme gives teams the freedom to demonstrate the importance and relationship between continual learning, skills and career success. Plus, it’s likely one of your company values or behaviours has a similar focus, so you can align your LAWW campaign 100% to your employee value proposition (EVP), goals and purpose.

Use these story ideas to help people understand each other, showcase important learning pathways and get your people involved.

 

 

Goal 1:

Raise awareness and drive adoption

  • Run a storytelling competition relating to the LAWW theme in a way that addresses your organisational priorities e.g. How my learning power helped me achieve XYZ.
  • Use learner testimonials to market learning and career opportunities to help people prioritise their development and see the benefits of your EVP.
  • Ask managers and leaders to share how learning has helped them in their careers, attitudes towards learning and how they learn.
Goal 2:

Building future skills

  • Launch or reboot your mentoring or coaching schemes by asking mentors and mentees to share how being involved has helped them harness their learning power.
  • Ask people to introduce their role and the most important skill they use to make a difference.
  • Get people to job swap or shadow for a day then reflect on their experience.
Goal 3:

Support internal mobility and career development

  • Promote internal career pathways by asking people to share stories about a time they’ve pivoted and what learning opportunities influenced this change.
  • Raise profile of early talent and help them develop power skills by asking them to share a story or insights to support the theme.
  • Team up with your DE&I communities to amplify diverse voices and demonstrate how you’re breaking down barriers to learning or careers pathways.

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Learning At Work Week story template

Tools to share brilliant Learning At Work Week stories

Having the right technology and workflows in place removes the complexities of sharing work stories. With StoryTagger, you have access to a template library which you can adapt and use to capture incredible stories and lived experiences. We’ve got a whole collection to support Learning at Work Week activities.

Here’s an example for your people to share how learning has shaped their career:

Part 1

Introduce yourself

  • Tell us your name and what you do now as a role.
  • How has your career changed, progressed or become more specialist?
Part 2

How has learning made a difference?

  • How has learning made a difference to your career journey?
  • What skills and behaviours have helped you?
  • Share how you keep your skills up-to-date and developed a learning mindset.
  • What’s the biggest hurdle you’ve had to overcome along the way?
Part 3

What’s next?

  • What are your career goals or aspirations for the future?
  • Tell us how learning will support these goals.

Real stories from real people is an impactful way to facilitate workplace learning and support wider business priorities such as culture change, employee retention, future skills and more.

Interested to know more about how StoryTagger can elevate your Learning At Work Week campaigns? Book a demo with one of our experts or download our guide to Storytelling At Work and find out where work stories can make an impact in your organisation.

StoryTagger helps get behind the story I’m telling as part of a campaign or a piece of e-learning

 


Mark Cobain
Head of Learning Enablement – ERM

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