How can we inspire people to take action? Need to introduce how to drive behaviour change? Seeing people we trust share their hard-won lived experiences inspires us to care, shift our mindset or try something new.
So, when every workplace is in a perpetual state of transformation, capturing all this employee wisdom as video stories is a behaviour change tactic too good to miss.
Individual stories alone are powerful. Diverse voices compiled into a video montage add a collective narrative that has the potential to resonate with everyone.
Used in combination, they’re the lifeblood of any change or learning journey.
How to drive behaviour change with video montages
1. Trigger emotional impact and connection
What leading marketers dub their super weapon, emotion impacts the choices we make as consumers and colleagues. Video montages tap into this wholesale. By combining clips with the right pacing, diversity of voice and message a montage can evoke a strong emotional response and encourage action.
2. Land and reinforce key messages
Repetition is a vital tool for lasting change, and video montages unify different examples of a behaviour or outcome into one cohesive narrative. Reinforcing key messages in this way makes them more memorable. With selective editing we can also emphasise our main values or culture change goals, such as an increase in collaboration, innovation, or inclusivity.
3. Showcase diverse role models and reward positive behaviours
By showing diverse viewpoints in one montage, we reveal how change impacts and involves everyone regardless of role, level or function. This makes the cultural shift feel relevant and more personal. Featuring relatable role models who embody certain ways of doing things means others are more likely to emulate the behaviour. Explore these example topics.
4. Tap into the power of peer influence and social proof
By highlighting peers who have successfully adopted new behaviours or attitudes, video montages deliver social proof. This supports adoption as it increases people’s desire to become part of a growing trend. Find out how to find your most influential storytellers.
5. Engage people with the ‘why’
Montages effectively convey the need for change, its benefits, and our organisation’s vision, aligning personal values with desired behaviours. By integrating user-generated clips, montages create a sense of belonging, strengthening the bond between colleagues and where we need to go.
6. Create urgency and momentum
A montage that shows positive outcomes next to the consequences of not changing can create a sense of urgency. With more pace and energy than individual stories montages also create momentum. This helps build excitement.
7. Create a conversation
Video montages aren’t just content to be consumed. They also serve as conversation starters. By sparking discussions, montages encourage us to reflect on our own actions and lean into what it means for us. More agency leads to stronger action.
So, video montages aren’t the preserve of the Olympics or Rocky Balboa. They make behaviour change more relatable, engaging, and achievable by showing real-world examples and creating a shared vision for what success looks like.
Give people a stake in what we’re trying to achieve.
Create inspiring montage videos in minutes!
Ready to see how to drive behaviour change through video montages? Discover how StoryTagger can help your organization inspire action and reinforce key messages.