fbpx

Case Study – Verizon

by | Oct 23, 2020 | Resources

Leveraging expertise and passion of highest sales performers

StoryTagger enabled Verizon to leverage the expertise and passion of its highest sales performers, creating concise insight-rich videos to share with field teams.  

Verizon is one of the largest communication technology companies in the world. Every day they connect millions of people, companies and communities with powerful technology.

Unified communications sales are typically high value projects, involving complex processes, bespoke technology solutions, multiple stakeholders and extended sales cycles.

In 2019, the Verizon’s EMEA sales team had an opportunity to diversify their pipeline through the availability of a number of exciting new virtual meeting products in their portfolio. To succeed it was crucial that the team based their conversations on business benefits not price.

An ambitious revenue target was set to fully capitalise on this opportunity.

 

Authentic peer videos was the way to a salesperson’s heart.

Verizon

Peer expertise to increase sales capability for time poor account managers

To achieve their sales target Verizon’s EMEA Sales and Marketing Teams needed to increase the sales capability of 120 account managers. Salespeople on-the-ground are time and attention poor, as they’re constantly managing customers and prospects whilst trying to keep up to date with frequent product updates and specific sales messages. 

Verizon needed to cut-through this information overload that was leaving salespeople feeling bombarded. What could they do to empower their team to feel inspired, truly engaged and informed to identify and convert more opportunities?

The objective was to unlock the expertise, sales strategies and real situation stories already within Verizon to maximise the company’s value through knowledge sharing, upskilling and peer-to-peer learning.

Critical to this culture change was embedding a new, inclusive learning model for the workplace that had strong senior sponsorship, was authentic and relatable for salespeople to easily digest, and included analytics so progress could be tracked and measured accurately. 

Why could experts not just record video on their phones?

  • Engagement – the team was too busy to nudge people into creating content.
  • Effective reflection / knowledge sharing – the topics were too complex to expect
    experts to effectively share information concisely.
  • Technology – There was no infrastructure in place for sharing this kind of content in
    an agile way.

Overcoming some key challenges with traditional video solutions

Video had been identified by Verizon as a valuable learning tool but was perceived as expensive, hard to manage and difficult to scale in timeframes that would make it effective for agile teams.

Other factors included how salespeople were finding it tricky to decipher the most relevant information and engage with corporate messages. Plus, team leaders required more rigorous insight into sales team behaviour in term of what learning content was being consumed and used successfully in the field.

A video learning tool in their hands

StoryTagger enabled sales leaders to identify specific knowledge gaps that would become a barrier to the team effectively selling these new products. This included product knowledge, buyer personas and specific industry insight. The tool helped them create simple narrative structures with prompts and questions to extract the golden nuggets of information. Using this framework, the StoryTagger mobile app was distributed to the highest performing sales team members to share in depth knowledge and insight. The resulting content was then published via the StoryTagger app to the 120-strong European team. 

What the sales team thought about using StoryTagger

“A great concept…Love it!”

“StoryTagger was amazing fun to use.”

“Great way to share ideas and learning reflections.”

“One of the most useful and innovative tools I’ve come across recently.”

“Great to see this simple yet effective way of disseminating knowledge gain traction.”

Increase in sales intelligence generated a multi-million pound pipeline

The content created by colleagues achieved cut through where other knowledge sharing incentives had failed. As video content was produced by their colleagues, salespeople had a high degree of trust in these personal experiences – including top tips, quotes, success stories and hard-won sales – they can access easily and learn from quickly.

By deploying bite-sized knowledge every day, a self-learning culture has been developed. StoryTagger’s innovative frameworks and toolkits mean Verizon video can be created step-
by-step, so that tacit knowledge is teased out, curated and managed while leaving room for individual authentic expression.

StoryTagger was at the forefront of Verizon’s success in the last Q4 2019, and a major part of Verizon’s new programme that has generated a multi-million pound pipeline over six months. StoryTagger has incentivised the sales team, given a structure to knowledge sharing an learning, created a snowball effect on engagement, and reduced training costs and time. Benefitting from a simple and easily accessible analytics dashboard, which demonstrate excellent statistics on usage Verizon StoryTagger was recognised across the business as an extremely valuable tool.

Great to see this simple yet effective way of disseminating knowledge gain traction.

Verizon

How to support a continuous learning culture
New call-to-action

Get resources by email

Discover how user-generated video can work for your organisation with our latest guides, good practice examples and product updates.

What is employee engagement and why is it important?

Our modern working environment as we plan for economic recovery will need to be more flexible than ever. Businesses which prioritise making sure their employees stay safe, informed, satisfied and challenged should see positive increases in employee productivity and...

How to help remote teams feel connected and share knowledge

With the rise of the gig economy and homeworking it’s important to help people working in remote teams to feel connected. If they aren’t aligned to your shared mission and purpose productivity, morale is in danger of dipping. It’s not easy to keep a dispersed team...

How To Create The Best Selfie Videos

Self-filming your experiences benefits you and others but we also aim to make it fun. When using your mobile to create selfie videos, there’s a number of things to think about. Here are our top tips to help you produce great authentic content. From planning your...

StoryTagger announced as video storytelling partner for Learning Technologies 2019

New user-generated video platform helps delegates take conference knowledge back to work.   Launched in summer 2018, StoryTagger has been chosen as the video storytelling partner for Learning Technologies 2019, Europe’s leading workplace learning exhibition and...

A continuous learning culture. Learned or expected?

I recently heard an L&D Manager commenting how odd it was that university educated employees were just as likely to expect a structured learning environment at work as his people who had learned within the constraints of the school system.  His assumption was that...

GDPR, trust and user-generated content at work

User-generated content (UGC) reigns as top dog in the consumer marketing space with lots of research, including Nielsen’s Consumer Trust Index, showing that people trust peer reviews and media content more than any other source of advertising. UGC is also a rapidly...

How Learning and Development Works in a Post-COVID Workplace

Modern business environments are fast-paced and ever-evolving, and with that comes the demand for learning and development programmes to ensure a clear and effective process can be followed. However, in a post-COVID business world, typical learning and development...

Curate inspiring career stories with video

Why are career videos important?   Are your people aware of all the relevant learning and career choices available to them? Many organisations recognise the need to raise awareness about the breadth of opportunity on offer, and career videos are a great way to do...

Case Study: EDF Energy

How user-generated video is increasing engagement with leadership programme The EDF Energy learning team has a reputation for innovation so we were particularly honoured to share the stage with Carl Lovett at Learning Technologies 2019. In his case study talk, Carl...

Why sharing the effort of our experiences can increase performance and empathy

How can sharing the effort of our experiences increase performance? Our CEO and Co-Founder Cheryl Clemons shares her insights.   Bragging and the empathy gap Brag posts on social media are one of the double-edged swords of modern life. We all know someone who only...

FREE GUIDE

Get started with enterprise
user-generated video

This guide helps you introduce user-generated video into your organisation with tips on how to run a quick experiment to generate buy-in from your stakeholders.