Curate inspiring career stories with video

by | Jan 18, 2020 | Resources

Why are career videos important?


Are your people aware of all the relevant learning and career choices available to them? Many organisations recognise the need to raise awareness about the breadth of opportunity on offer, and career videos are a great way to do so. After all, a lot of people just think vertically when considering their next move.

It’s essential that everyone can identify with different career paths and roles to help them effectively grow their careers. Career videos stimulate a desire for future skills development, increase the take-up of learning services and improve employee retention.

Stories are a great way to break down barriers of seniority and function showing your diverse colleague population that anyone can ‘make it’ here. This is about supporting the individual and helping them make the best career choices to deliver against your business needs.

Raising the profile of how others tackle their own growth encourages colleagues to drive their own development and learning.

Why self-filmed video?

Career stories capture many years of hard work, ambition, challenges overcome and lessons learned along the way. They also show how different, and sometimes unusual, career journeys can lead to the same destination.

Self-filmed video doesn’t just solve the challenge of capturing this style of content at scale. It amplifies the passion behind the story. It’s more powerful than text and helps viewers build strong connections with the storyteller.

Career story template

The following framework is bundled as part of our template library ready to use in StoryTagger. It’s also handy for your internal video team
These simple questions provide a relatable structure to transform any career videos. The bulleted prompts nudge people and provide the flexibility and scope for capturing a wide range of reflections. We suggest that people select 2 or 3 of the prompts for each question

We’d also suggest that you develop a plan and workflow for capturing career stories regularly to help you attract and grow talent – your marketing team might even want these!


Q1: Introduce yourself
  • Tell us your name and what you do.
  • Share why you chose to work in this role.
  • I love my team because…
  • What’s your passion? How does it show in your role?
  • Something else?

Q2: My role
  • Summarise what your role involves.
  • The thing I enjoy most about my role is …
  • Tell us how you make a difference.
  • How does it compare to roles you’ve done before?
  • How do you apply knowledge from past experience?
  • Something else?

Q3 My career highlights
  • Share your career highlights.
  • What has driven you to succeed?
  • What’s taken you out of your comfort zone?
  • I am most proud of…
  • Something else?

Q4: My approach to growth and development
  • What or who has inspired you?
  • What skills and behaviours help you to be successful?
  • What’s the best career advice you have been given?
  • Something else?

Q5: What I’ve learned
  • What’s the best advice you’d give to someone seeking to shape a similar career?
  • What is the most important thing you’ve learned?
  • The thing that’s most helped me succeed is …
  • Describe what direction you’d like to take next.
  • How would you like your story to support or inspire others?


Watch #WomenInLearning career story examples

The 2019 Women in Learning campaign asked leading female L&D professionals to share top career tactics to help others.

Check out some examples here: 

How to support a continuous learning culture
New call-to-action

Get resources by email

Discover how user-generated video can work for your organisation with our latest guides, good practice examples and product updates.

Five steps to engage your colleagues with user-generated video

Much of the best learning comes from sharing real experiences, and video is a great way to learn and work out loud. But, how can we get our people to do it? StoryTagger Co-Founder, Cheryl Clemons, shares five steps our customers take to successfully engage their...

How To Create The Best Selfie Videos

Self-filming your experiences benefits you and others but we also aim to make it fun. When using your mobile to create selfie videos, there’s a number of things to think about. Here are our top tips to help you produce great authentic content. From planning your...

How to rethink learning and development programmes with video storytelling

From the start of lockdown, learning and development professionals were fast out of the blocks to reimagine how they could support a more virtual workforce. Faced with an overnight increase in demand for online from both senior stakeholders and users many teams found...

Supporting students through the pandemic with peer-to-peer video content

What happens when everything you think you know about a life-changing event changes? New university students are going through this right now, and increasingly turning to each other to share experiences. Carl Hodler caught up with Nik Taylor, Editor-in-chief at The...

How Learning and Development Works in a Post-COVID Workplace

Modern business environments are fast-paced and ever-evolving, and with that comes the demand for learning and development programmes to ensure a clear and effective process can be followed. However, in a post-COVID business world, typical learning and development...

Why square is the best format for selfie videos

Lots of people ask why we chose a square video format for StoryTagger. Selecting the video format was a big deal for us, and lots of factors influenced our decision. Here’s the backstory on why we decided it was cool to be square.        How did square...

StoryTagger Podcast Roundup

Here at StoryTagger, we love learning podcasts. So, to celebrate National Podcast day, our COO Carl Hodler has listed some of his favourites below. They're a mix of learning, future of work and sales themes. Podcasts are such a great learning media. Carl tells us he...

How can university marketing teams help students navigate through the current crisis?

‘I think it’s probably been the biggest experiment in the history of mankind, where we've taken a billion students and asked them to do what they're learning online.’ How have recent events impacted university students starting their course this year? Marketing and...

Virtual Classrooms | The 7 Major Benefits

  Exploring the benefits of virtual classrooms in education The term ‘virtual classroom’ comes with various definitions depending on the context of its use. This is because virtual classrooms encompass a variety of curricular concepts that can be adapted to fit...

How can we support student experiences with video in higher education?

Higher education has never been more competitive so many universities are looking for innovative ways to create more contemporary, exciting and effective student experiences. Here at StoryTagger, we believe learning is key to growth and success, so we love a chance to...


Get started with enterprise
user-generated video

This guide helps you introduce user-generated video into your organisation with tips on how to run a quick experiment to generate buy-in from your stakeholders.