Calendar of awareness days: Support your people at work in 2024

by | Resources

Are you planning a video campaign at work to support positive change? If so, have you ever thought about linking it in with special awareness days, weeks or months?

At StoryTagger, we’ve created our own awareness days calendar for important topics to support employees, students or even your customers. There are lots of national and global appreciation days, awareness weeks and history months to help you shine a light on important health, cultural, work and social issues.

Of course, many of these events represent themes that should be front of mind all year round. However, having a defined and shared time to celebrate people’s achievements, highlight a challenge or amplify voices can help us get there.

Keeping up with the long list of awareness days can be difficult, but our awareness calendar will help you keep track of the days that are particularly important to your business in 2024.

Inspire change through storytelling with your 2024 awareness days calendar

Empowering people to reflect on their experiences and share these stories in their own words on video is such a powerful way to raise awareness and support change.

What stories would you share? Check out the 2024 campaign diary below to see what’s coming up. You can also download, save and customise your own awareness calendar template with our Awareness Days Campaign Pack. Use it as a basis for your learning and communication campaigns. The pack includes a free guide to StoryTelling At Work to help you plan inspiring awareness campaigns throughout the year.


Your 2024 campaign calendar of awareness events








  • Stress Awareness Month – All month






  • National Dog Day – 26th August (TBC)









StoryTagger Guide: Storytelling At Work

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Inspiration for promoting awareness days in the workplace

Now you know the important awareness days to promote in the workplace and when, it’s time to get inspired! Here are some of the most high-profile awareness days organisations often use as a platform to raise awareness and celebrate themes that align with their values.


Celebrate International Women’s Day at work

International Women’s Day is a time to recognise and honour the contributions of women in the workplace and society as a whole. It provides a valuable opportunity for organisations to highlight the achievements and talents of women in business. But it’s also a chance for companies to reaffirm their commitment to gender equality and inclusivity.

Using real stories from employees across the organisation is a great way for companies to promote values of empowerment, diversity, and representation. It helps them to highlight their commitment, not just for International Women’s Day but in the everyday workplace too.

Triple Point is an excellent example of how these stories can be used in practice. The investment company captured videos to celebrate gender equality for IWD2023 as well as creating a more inclusive and equitable work environment. Watch their IWD23 video story montage and read about the impact it had on the business.

International Women’s Day

See the benefits of sharing DE&I stories at work
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Raise awareness for Pride Month in the workplace

In many organisations, recognising Pride Month is an important element in showcasing their commitment to diversity and inclusion. Embracing LGBTQ+ and individuality in the workplace signifies a company culture where every employee, regardless of their sexual orientation or gender identity, feels valued and respected.

It’s also an opportunity for businesses to build empathy and understanding – with both employees and customers – by sharing personal LGBTQ+ workplace experiences through video storytelling. Find out what stories you can share to raise awareness and celebrate Pride Month at work in your organisation.


Mental Health Awareness Week at work

Recognising Mental Health Awareness Week is more important than ever. Nearly 1 in 7 people experience mental health challenges at work and 12.7% of all sickness absence days in the UK can be attributed to mental health conditions.

Globally, an estimated 12 billion working days are lost every year to depression and anxiety at a cost of US$ 1 trillion per year. This shows mental health is not only a human right, there’s also a strong business case to support wellbeing beyond all year round.

Use Mental Health Awareness Week as an opportunity to showcase values of empathy and understanding, promote support and foster a culture of wellbeing.


Celebrate Black History Month at work

Celebrating Black History Month in the workplace holds a unique significance in our current social and business environment. Increased discussions around racial equality, justice and the Black Lives Matter movement mean acknowledging the contributions, achievements, and experiences of black individuals is more critical than ever.

The workplace is a pivotal space for change, and embracing Black History Month offers an opportunity to demonstrate a commitment to diversity, equity and inclusion all year round. It’s a time to reflect on the rich history of black culture and to inspire dialogue, understanding, and representation.


Learning at Work Week

One awareness event that aligns with many organisations’ business objectives is Learning at Work Week (LAWW) which provides an excellent opportunity to shine a light on learning culture. And, with 94% employees saying they would stay at a company longer if it invested in their careers, it’s an important aspect of working life.

Learning at Work Week is particularly relevant in today’s dynamic work environment; fast changing technology and industry demands have resulted in a crucial skills gap. So using LAWW to raise awareness of the opportunities available to employees and the benefits of investing in professional development is a good place to start.

For ideas on stories to grow your learning culture for Learning At Work Week, read our article.

If you’re looking for more inspiration on how you can raise awareness for your chosen topic or cause, take a look our five best elearning video ideas and examples.

There are many benefits and challenges of using video learning to get your people to share their stories and raise awareness. See our elearning video tips and best practices for guidance on where to start.

StoryTagger Guide: Storytelling At Work

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What are awareness days?

Awareness days, as their name may suggest, are days that bring attention to important causes, these include health, education, charity goals and more. In essence, they ask people to reflect and raise attention or awareness about a certain topic. As well as fundraising events and similar shared experiences, many people take to social media to raise awareness with its ability to reach hundreds of millions of people globally.

There are also awareness weeks and months, which simply extend the awareness to a week or month, rather than a specific day or date – for example, national work and work-life balance week.

Are awareness days the same as national days?

There is some crossover between awareness days and national days, and our calendar does include both. Awareness days typically relate to health, raising awareness from cancers and terminal illnesses to mental health and stress days. They are also used to help collect money for such causes. On the other hand, national and international awareness days look at raising awareness around cultural, social, political and important humanitarian issues.

What happens on awareness days?

Raising awareness has become so much easier thanks to the development of technology, specifically, social media, which allows us to expand our reach to more audiences. But raising awareness can also extend to more active, fun ideas, such as sponsored walks to raise awareness and invite donations for health-related causes.

If you’re celebrating a work-related awareness day or month, such as stress awareness month, you could integrate appropriate activities or perks to coincide with this event. For example, you may choose to offer a half-day Friday that month as a goodwill gesture, or a company day out/team building day away from work.

Alternatively, you could continue to raise awareness through a helpful video that shares tips on how to alleviate stress in the workplace and share it with colleagues and on social media.

How can you plan your awareness days campaign using StoryTagger?

StoryTagger is ideal for helping your people share their experiences and raise awareness about any topic, event or cause. It allows you to curate valuable user-generated videos focussing on awareness days and campaigns that will support your industry or specific workplace.

Whether you’re looking to share knowledge or advice, reflect on your own experiences or simply improve internal communications by promoting what you or your business is doing to raise awareness for that topic, StoryTagger is designed to help people share their story in a short, on-point and digestible format. Building confidence and removing barriers to self-filming is an ideal way to raise awareness in a personal, memorable and accessible format.

  • Save time using our extensive topic template library.
  • Invite your creators to a campaign which will guide them to record brilliant user-generated content which creates MP4s you can use on any platform.
  • Use engagement tools and analytics to nudge people to participate.
  • Time limits to keep people on track and on target.
  • No editing skills required and it’s fully GDPR compliant.

This is just the tip of the iceberg when it comes to how you can raise awareness for your chosen topic. To see for yourself how our app works, watch our introductory video guide below.

Are there any awareness days we’ve missed? If it’s important to your organisation, it might be important to others too. Let us know and we can add it here. You can see even more awareness days on

Discover how simple StoryTagger makes curating compelling awareness videos for your campaigns to share both internally and through external networks – book a demo.

Get our free Awareness Days campaign pack

Use this campaign calendar and storytelling guide to plan inspiring campaigns across the year.