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StoryTagger announced as video storytelling partner for Learning Technologies 2019

by | Nov 30, 2018 | Press Releases

New user-generated video platform helps delegates take conference knowledge back to work.  

Launched in summer 2018, StoryTagger has been chosen as the video storytelling partner for Learning Technologies 2019, Europe’s leading workplace learning exhibition and conference, to deliver a new experience for conference delegates.

StoryTagger is disrupting the competitive video learning marketplace as the first tool to guide people through a reflective process that helps them plan, create, record and upload short, succinct and engaging knowledge videos using their mobiles. It’s well-recognised that reflection is critical to learning, and research[i]shows that it’s even more effective when you involve others and share your experience.

By teaming up with StoryTagger, Learning Technologies aims to deepen the delegate experience, helping L&D and HR professionals get the most out of their time at the event and, crucially, take their learning and insight back to their organisation.

Conference speakers will foreshadow their talks with short self-filmed video trailers, creating pre-show engagement with attendees in a way that has not been possible before. Delegates will have access to a special story pack on the StoryTagger app to capture and share their learning experiences with peers using video. 

 

Donald H Taylor, Chair of Learning Technologies, commented that ‘bridging’, or how we transfer learning, is a vital output of attending an inspiring event like Learning Technologies:

“How can we better apply what we’ve learned? And, how can our learning experiences directly impact what we do and how we act? These are important challenges that we need to solve if we’re going to sustain positive change at work. We’re delighted to partner with StoryTagger to provide an accessible and engaging way for people to reflect and share what they’ve learned, and how it can make a difference.”     

 Cheryl Clemons, CEO LearnerLab and Co-Founder of StoryTagger says:

We know that peers have a powerful influence on what people choose to buy. This extends to learning. So, when you get to appraise and talk about your real experiences, you help to change your behaviour and nudge others too.  StoryTagger is already adding value to the live event experience with our corporate customers. We’re delighted to partner with Learning Technologies to support the industry and give voice to people’s real experiences at an even larger scale.”

StoryTagger is already being used by pioneers in the learning space, including EDF Energy, Bupa, Verizon and Towards Maturity among others, to amplify expertise, build sales and leadership capability and increase innovation.

For organisations, it’s scalable, fast, cost-effective and delivering a great learner experience.  Carl Lovett, Digital Learning Manager at EDF Energy, says: “StoryTagger is helping engage our future leaders on our 100-day flagship programme with a more social, reflective and innovative experience.”

LearnerLab, the team behind StoryTagger, developed the platform as a response to customers needing a scalable, affordable solution for capturing and curating learner-generated video.

The $100bn+ corporate learning market continues to evolve rapidly, as global companies increasingly recognise the importance of capturing, sharing and amplifying employee expertise to increase engagement, break down silos and improve performance. At the same time, individuals increasingly use mobile devices to access learning (67%) [ii]and user-generated video content is proving to be the most memorable, shareable format.[iii}

StoryTagger will be exhibiting at Learning Technologies 2019, visit us on stand P10. 

___________________

[i] Learning through reflection: the critical role of reflection in work-based learning (WBL),
Ruth Helyer (Workforce Development Policy and Research, Department of Academic Enterprise, Teesside University, Middlesbrough, UK), 2015.
[ii] The Learning House, Inc and Aslanian Market Research, 2018.
[iii] Octoly brand research discovered that an analysis of 286 brands showed user-generated video viewed 10x more than brand content, 2013.
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