Tips to transform experts into inspiring content creators

by | Jun 29, 2022 | Downloadable guides | 0 comments

If your team needs to engage a wider pool of subject matter experts to support diverging business goals, it could be time to tap into the creator economy. But, where to start?

Many learning professionals look at consumer tools like TikTok and Instagram and wonder why employees aren’t creating similar learning resources at work.

It’s a good question. This guide introduces some of the key differences in why people create content at work and how to inspire employees to become creators.


Use this guide to understand:
  • What is the creator economy for learning at work?
  • What’s in it for employees, L&D and organisations?
  • Tried and tested ways to engage your creators.

Find out how to crowdsource learning resources from across your organisation.

Learn these tips today

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One of the biggest challenges of any user-generated content initiative is getting users to create content. Storytagger addresses the challenges by keeping the process ridiculously simple for the user while allowing a designer to structure the experience, ensuring a quality story.

Christopher Lind
Chief Founder, Learning Sharks

Where employee stories create impact today

Careers and employer brand

With talent in high demand, competition is tough for the best candidates. How does your organisation stand out when it comes to attracting and retaining the next wave?

Subject matter expertise

Subject matter experts are the cornerstone of digital learning programmes. However, it’s challenging to scale employee content curation so the results often lack diversity.


Time-to-competence, retention and high engagement are onboarding goals you need to ace. How are you giving new starters a sense of purpose and access to key people from Day 1?

How do you measure the ROI of employee storytelling?

A story is the most fundamental illustration of how learning works naturally.

Nick Shackleton-Jones

Let’s look at an onboarding programme where new starters connect their personal stories to the brand, senior leaders share inspiring welcomes and different team members bring their roles to life with a ‘behind the scenes’ peek:
Level of connection and engagement with new starters before Day 1

Better access to senior and more diverse employee voices

Better retention of new starters in first 6 weeks / 6 months

Faster time to competence

The most inspirational learning teams in the world use employee storytelling

City & Guilds logo

Who is this guide for?

  • Learning designers
  • Content curators
  • People teams
  • Internal comms teams