Transform experts into inspiring content creators

Six tips to optimise engagement

Do you need to drive more impact with less resource?

Tapping into the creator economy will help you do this. And, it’s not just about ‘content’. Democratising your approach helps everyone invest in their development.

Elucidat reports 44% L&D teams are already turning to internal experts to create content. But, engaging SMEs to share valuable learning isn’t always easy. What can you do?

This guide will show you how to transform your experts into inspiring content creators, and start delivering the benefits today.


Use this guide to find out:
  • Why you need a creator economy
  • How to tap into what motivates people plus business benefits
  • Six unbeatable tips to optimise engagement

Find out how to crowdsource learning resources from across your organisation.

Use these tips today

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One of the biggest challenges of any user-generated content initiative is getting users to create content. Storytagger addresses the challenges by keeping the process ridiculously simple for the user while allowing a designer to structure the experience, ensuring a quality story.

Christopher Lind
Chief Founder, Learning Sharks

Where employee stories create impact today

Careers and employer brand

With talent in high demand, competition is tough for the best candidates. How does your organisation stand out when it comes to attracting and retaining the next wave?

Subject matter expertise

Subject matter experts are the cornerstone of digital learning programmes. However, it’s challenging to scale employee content curation so the results often lack diversity.


Time-to-competence, retention and high engagement are onboarding goals you need to ace. How are you giving new starters a sense of purpose and access to key people from Day 1?

How do you measure the ROI of employee storytelling?

A story is the most fundamental illustration of how learning works naturally.

Nick Shackleton-Jones

Let’s look at an onboarding programme where new starters connect their personal stories to the brand, senior leaders share inspiring welcomes and different team members bring their roles to life with a ‘behind the scenes’ peek:
Level of connection and engagement with new starters before Day 1

Better access to senior and more diverse employee voices

Better retention of new starters in first 6 weeks / 6 months

Faster time to competence

The most inspirational learning teams in the world use employee storytelling

City & Guilds logo

Who is this guide for?

  • Learning designers
  • Content curators
  • People teams
  • Internal comms teams