Storytelling
at work
Why you need an intentional strategy for curating employee-generated content
Over the past decade, while employees have shared billions of messages across countless channels, storytelling as we know it has struggled to gain traction.
So, many organisations have been forced to invest in real-time video interviews to capture impactful employee stories. Complexity, cost, and the time involved makes it impossible for this method to become a repeatable model.
This guide introduces a new way to think about storytelling, and where you can start seeing an impact in your organisation.
What’s included:
- Why don’t people already share work stories
- Where employee stories are creating impact
- Options for curating video interviews
- Measuring ROI of employee storytelling
See how you can make an impact with employee storytelling.
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Storytelling is an increasingly important power skill to improve communication and connection in work communities.
Joe Hill-Wilson
Chief Commercial Officer, Learn Amp
Where employee stories create impact
Careers and employer brand
With talent in high demand, competition is tough for the best candidates. How does your organisation stand out when it comes to attracting and retaining the next wave?
Subject matter expertise
Subject matter experts are the cornerstone of digital learning programmes. However, it’s challenging to scale employee content curation so the results often lack diversity.
Onboarding
Time-to-competence, retention and high engagement are onboarding goals you need to ace. How are you giving new starters a sense of purpose and access to key people from Day 1?
How do you measure the ROI of employee storytelling?
A story is the most fundamental illustration of how learning works naturally.
Nick Shackleton-Jones
Let’s look at an onboarding programme where new starters connect their personal stories to the brand, senior leaders share inspiring welcomes and different team members bring their roles to life with a ‘behind the scenes’ peek:
Level of connection and engagement with new starters before Day 1
Better access to senior and more diverse employee voices
Better retention of new starters in first 6 weeks / 6 months
Faster time to competence
StoryTagger is trusted by:
Who is this guide for?
Heads of learning
HR professionals
Talent & People teams
Internal communications
Instructional designers