at work

Why you need an intentional strategy for sharing work experiences. This guide introduces a new way to think about storytelling, and where stories create real business impact.

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What’s inside the guide?


  • Six signals to spot when storytelling is missing

  • Why we need credible messengers

  • Where work stories make an impact

  • Options for curating work stories

  • Measuring ROI of employee video storytelling

Storytelling is an increasingly important power skill to improve communication and connection in work communities.
Joe Hill-Wilson
Chief Commercial Officer, Learn Amp

Where employee stories create impact

Careers and employer brand

With talent in high demand, competition is tough for the best candidates. How does your organisation stand out when it comes to attracting and retaining the next wave?

Subject matter expertise

Subject matter experts are the cornerstone of digital learning programmes. However, it’s challenging to scale employee content curation so the results often lack diversity.

Onboarding and new hires

Time-to-competence, retention and high engagement are onboarding goals you need to ace. How are you giving new starters a sense of purpose and access to key people from Day 1?

A story is the most fundamental illustration of how learning works naturally.
Nick Shackleton-Jones
CEO and Founder, Shackleton Consulting

Measure the ROI of employee storytelling

Let’s look at an onboarding programme where new starters connect their personal stories to the brand, senior leaders share inspiring welcomes and different team members bring their roles to life with a ‘behind the scenes’ peek:

Level of connection and engagement with new starters before Day 1

Better access to senior and more diverse employee voices

Better retention of new starters in first 6 weeks / 6 months

Faster time to competence

StoryTagger is trusted by:

City & Guilds logo
London Business School

Who is this guide for?

  • Heads of learning
  • HR professionals
  • Talent & People teams
  • Internal communications
  • Instructional designers