CUSTOMER STORY

Insider knowledge to help students navigate university life

The Student Room leverages expertise to share experiences and insight

The Student Room, the UK’s largest online student community, leverages student expertise and passion through StoryTagger to advise undergraduates as they enter the next major stage of their lives.

Knowing the best support for students often comes from other students, The Student Room (TSR) partners with the University of East Anglia (UEA) to help and advise undergraduates during a time of high excitement, uncertainty and anxiety.

To support this transition in a relatable, impactful way, TSR capture short videos from current students talking about university life. Designing an effective workflow with StoryTagger, The Student Room leverage the expertise and passion of students to create concise, value-led and shareable stories. The StoryTagger platform gives TSR the ability to reach, brief and source regular, on-point vlogs direct from student ambassadors through specific questions and prompts. TSR then adds these powerful clips to more formal online content as social proof and peer learning.

The TSR and UEA teams have seen significant increases in content engagement since adopting StoryTagger.

It’s a really powerful tool because it means we can effectively be part of the video creation process with students, even though they may be on the other side of the country.

Nik Taylor
Head of Content at The Student Room

Student life stories with user-generated video

From GCSEs and University to landing a job, user-generated content is at the heart of everything The Student Room does. Find out how they get the best knowledge and experiences from the student community.

Sharing expertise at The Student Room

Are university open days worth it? How much do league tables matter? What is a Student Union? These are the types of questions prospective students ask. By adding insights from real community members, The Student Room are providing valuable insider knowledge. Take a look at the videos below to see how they do this.

You can also find out how The Student Room used peer-to-peer video content to support their student community when the COVID-19 pandemic hit by watching our interview with Nik Taylor, TSRs Head of Content.

The Student Room - Open days - Video
The Student Room- League Tables - Video
The Student Room - First year of university - Video

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