CUSTOMER STORY

Insider knowledge to help students navigate university life

The Student Room leverages expertise to share experiences and insight

The Student Room, the UK’s largest online student community, leverages student expertise and passion through StoryTagger to advise undergraduates as they enter the next major stage of their lives.

Knowing the best support for students often comes from other students, The Student Room (TSR) partners with the University of East Anglia (UEA) to help and advise undergraduates during a time of high excitement, uncertainty and anxiety.

To support this transition in a relatable, impactful way, TSR capture short videos from current students talking about university life. Designing an effective workflow with StoryTagger, The Student Room leverage the expertise and passion of students to create concise, value-led and shareable stories. The StoryTagger platform gives TSR the ability to reach, brief and source regular, on-point vlogs direct from student ambassadors through specific questions and prompts. TSR then adds these powerful clips to more formal online content as social proof and peer learning.

The TSR and UEA teams have seen significant increases in content engagement since adopting StoryTagger.

It’s a really powerful tool because it means we can effectively be part of the video creation process with students, even though they may be on the other side of the country.

Nik Taylor
Head of Content at The Student Room

Student life stories with user-generated video

From GCSEs and University to landing a job, user-generated content is at the heart of everything The Student Room does. Find out how they get the best knowledge and experiences from the student community.

Sharing expertise at The Student Room

Are university open days worth it? How much do league tables matter? What is a Student Union? These are the types of questions prospective students ask. By adding insights from real community members, The Student Room are providing valuable insider knowledge. Take a look at the videos below to see how they do this.

You can also find out how The Student Room used peer-to-peer video content to support their student community when the COVID-19 pandemic hit by watching our interview with Nik Taylor, TSRs Head of Content.

The Student Room - Open days - Video
The Student Room- League Tables - Video
The Student Room - First year of university - Video

Book your demo

See how StoryTagger can work for you
Get Free Demo
DISCOVER MORE CUSTOMER STORIES

Better virtual inductions with user-generated video

Find out how Together Co halved training time and tripled their support-ready volunteers to meet a surge in demand.

Stories to create a winning early careers programme

Explore how The British Library used employee-generated video to make the early careers candidate journey more inclusive.

Employee stories to attract early careers talent

Check out how Kennedys uses StoryTagger to drive apprentice recruitment and new starter engagement.

Storytelling to improve engagement and an inclusive work culture

See how City and Guilds use authentic employee videos to model their target culture and behaviours.

Connecting new starters with retail brand on induction bootcamp

Adidas successfully onboarded a 250-strong sales team to their flagship store by growing brand affinity.

Higher online conversions and course take up with rich video testimonials

Explore how The Learning People created a powerful library of advocacy video content.

Top performers share expertise to increase sales revenue

Verizon rapidly upskilled 120 account managers to help them base their sales conversations on business benefits not price.

Making community voice central to digital learning at The Duke of Edinburgh’s Award

See how impact stories and volunteer insights are transforming the lives of young people.

The power of storytelling for learning transfer in executive education

How LBS embedded user-generated video to enhance learning transfer on a 6-month leadership programme.

Insider knowledge to help students navigate university life

See how The Student Room leverage peer-to-peer expertise to advise undergraduates embarking on this life-changing event.