Employee stories to attract early careers talent

Kennedys Law boosts recruitment drives and new starter engagement

Global law firm Kennedys uses StoryTagger in their early careers and apprenticeship team to attract and progress diverse early careers talent.

As well as regular employee feedback on their experiences of Kennedys, the team also piggy-back on public campaigns to amplify their employer brand presence such as National Apprenticeship Week. This year they crowdsourced video stories from their 2nd year paralegals who were about to transition onto the next-stage Solicitor Apprentice programme.

For the Apprenticeship story Kennedys covered themes such as:

    • Best part of being an apprentice at Kennedys
    • Experience of the industry
    • Skills learned
    • Future goals

Having launched a Virtual Work Experience Programme during the pandemic, the early careers team have also captured advocacy stories to help people take their first step in law.

We think StoryTagger is fantastic. Having used it to support our early careers and apprentices, it’s so user friendly and a great way to show what it’s like to work and progress at Kennedys

Abbie Pople
HR Assistant, Kennedys Law

Using Video to Attract and Progress Early Careers Talent

As part of National Apprenticeship Week, Kennedys Law asks their current cohort to share insight into their programmes, including the type of work they get involved with as well as advice for any potential applicants. Hear first-hand from apprentice Abby Cockrell about her early career story.

Early Careers Stories at Kennedys Law
Early career stories from Kennedys Law

By using real success stories from real people, Kennedys Law look to connect with the next generation of apprentices in a powerful and authentic way. Here are just a few of the early career and apprenticeship stories they’ve shared across their social media channels.

Find out how StoryTagger can help you attract and retain the best talent in your early career programmes.

Kennedys Law - Early Career Stories - Video
Kennedys Law - Early Career Stories - Video
Kennedys Law - Early Career Stories - Video

Book your demo

See how StoryTagger can work for you
Get Free Demo

Connecting new starters with retail brand on induction bootcamp

Adidas successfully onboarded a 250-strong sales team to their flagship store by growing brand affinity.

Insightful video profiles to match coaches to clients

How did People Untapped create a simple marketplace for clients to select professionals who are the best cultural fit?

Stories to create a winning early careers programme

Explore how The British Library used employee-generated video to make the early careers candidate journey more inclusive.

Video testimonials to help L&D create more business impact

How Emerging Stronger used powerful advocacy stories to unite the L&D community and transform learning practices.

Higher online conversions and course take up with rich video testimonials

Explore how The Learning People created a powerful library of advocacy video content.

Making community voice central to digital learning at The Duke of Edinburgh’s Award

See how impact stories and volunteer insights are transforming the lives of young people.

Top performers share expertise to increase sales revenue

Verizon rapidly upskilled 120 account managers to help them base their sales conversations on business benefits not price.

Better virtual inductions with user-generated video

Find out how Together Co halved training time and tripled their support-ready volunteers to meet a surge in demand.

The power of storytelling for learning transfer in executive education

How LBS embedded user-generated video to enhance learning transfer on a 6-month leadership programme.

Increased learning transfer through video storytelling and reflection

Find out how Bouygues helps leaders embed and apply learning in their flagship programmes.