Much of the best learning comes from sharing real experiences, and video is a great way to learn and work out loud. But, how can we get our people to do it? StoryTagger Co-Founder, Cheryl Clemons, shares five steps our customers take to successfully engage their teams.

Be clear

on purpose


Why do you want people to share their video stories or tips, what are the individual benefits and how will it contribute to organisational goals? Use existing employee insight and data to identify what matters to different teams and align this to the objectives of a particular programme and company value.

Provide

a framework


Most people aren’t confident, natural storytellers so it’s helpful to provide a guided narrative framework and prompts. This will help people reflect, plan and add notes before they start recording.

Select the

right technology


Whilst it’s technically simple to record video as an individual, it can be trickier to find a suitable, secure enterprise solution. Some teams may be able to use consumer platforms such as Instagram, Facebook, Snapchat or YouTube. If not, there’s always regular smartphone software or your video conferencing tools. Video files are too big to email so you’ll need to consider how your people can transfer them to you. Some next gen learning systems provide this functionality. Otherwise, WeTransfer and DropBox do this job well. For editing, your team can use one of the many excellent online tools including the Adobe Creative Suite. The good news is that there is also a number of emerging user-generated video platforms such as StoryTagger that remove many of these technical barriers and make it easy for users to capture, upload and share videos.

Recruit

advocates


Target a small number of individuals at first and be specific about how they can add value. For example, how about planning a ‘Career Stories Campaign’ to inspire people to consider the breadth of ways they can grow their careers? Then, identify a few people who have retrained, swapped functions and overcome specific challenges. Request their involvement by explaining why you’ve selected them and how they will inspire others. Encourage them to record their stories before you launch your campaign. You can also ask storytellers to record a quick ‘Introduce yourself’ video as a warm up.

Implement

a communication plan


Use the early advocate stories as ‘seed content’ to share and nudge engagement from your full target audience. These videos will help people identify with the objectives and act as a strong example for people volunteering to share their own. It’s best to capture at least three stories so that you have one for launch and two for updates and reminders. Plan weekly communications to build participation and overcome engagement barriers. You can highlight and amplify early adopter as well as new stories, share tips on how to plan or film and continue to send personal messages to key people explaining why their story is valuable.

 

Read the rest of the article here on why user-generated video is essential for learning and how it can benefit us at work.
Extract from an article originally published in Learning Technologies magazine – January 2019

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